Every business has different goals, so ROI will be different for each one. Before launching any 360 marketing campaign with social media, every business must clearly define its goals. What are your goals? Here are some ideas:
Short-term sales
Retaining existing customers
Create brand awareness
Improve digital positioning
Encourage word of mouth
Report news, promotions and other aspects about the company
How to measure ROI on social media?
Examining the detailed metrics of your social media campaigns will help you understand the reach of your actions and the ROI obtained. In short, the success of your social marketing:
Measuring social media together and separately
Each social network has its strengths. Evaluate each campaign taiwan phone number data frequently to find out which network is helping you achieve your sales and marketing goals. In the article Metrics in social networks we show you in an infographic the metrics necessary to measure the effectiveness of your social networks.
Track the lead's visit until it becomes a customer
Social media helps drive traffic to your site, but what we're really looking for is conversion . Are your visitors converting into actual customers?
Sales cycle analysis and monitoring
Keep an eye on the amount of time it takes for a social media opportunity to become part of the sales cycle . Understanding the process and knowing which social campaign and content is helping is the key to achieving higher conversion rates.
Tracking the behavior of your social media traffic
Explore how users behave on your social networks: where they access from, when, how long they stay on your site, what type of content generates the most traffic, etc.