The task of marketing is to convey this value
Posted: Mon Jan 27, 2025 9:22 am
Also, if we say that marketing of new realities is both about customer experience and about finding value for the consumer, then it should be noted that marketing is now paying a lot of attention to finding and using various tools to build value for either a new product, or a new part of a product, or services, if you are launching a new service. This works in both b2b markets and retail markets – business-to-consumer.
In the course " Marketing Director " we definitely talk about the following frameworks: using service design, design thinking, how frameworks work, bots. That is, what types of work a client or user wants to do for themselves. We also learn to use the Value Proposition Canvas - it's about forming value, about our hypotheses. We learn to validate these hypotheses. We learn what tools are used for this. The Value Proposition Canvas was invented more for IT products, but now it is a working tool for any startup and any marketing company in modern conditions.
So I won't reveal any secrets when I say that the main task of marketing is to form and develop demand for the business's products . Any general manager who hires you, or any company, will ask how much they will buy from us, what will be the sales. And so now I want to touch a little on how this is implemented.
Marketing tasks
First, you must constantly work on growing your customer base . It doesn’t happen that you can stop and say: no, we only work with these customers who are there, we try to squeeze something out of them. There are loyal customers who buy often. There are customers who interact with your product or service less often, but their number is much larger. And myanmar rcs data there are also those who stop doing it for various reasons. If you work with customer experience, there may be fewer of them, but they still exist. That is why, if you do not work on constant growth, on a constant influx of new customers, you gradually lose your customer base. And thus, sales gradually decrease.
Also, the task of marketing is to ensure margin . But it's not just "we produced or purchased something for 100 UAH, let's just sell it for 120, because we need to earn 20 to cover our expenses, and that's it ." It's about the fact that the user, your client, must be ready to pay for it, for some additional value created. The whole economy is built on this.
And therefore, to shape it through competitive product qualities and a unique customer experience. And only then can you justify your earnings, your margin, and customers will not look for: it's cheaper there, why am I overpaying here?
That is why, firstly, this value must be created. Secondly, it must be communicated. And this is the task of marketing, as well as working on the effectiveness of investments in attracting customers and developing a brand.
In the course " Marketing Director " we definitely talk about the following frameworks: using service design, design thinking, how frameworks work, bots. That is, what types of work a client or user wants to do for themselves. We also learn to use the Value Proposition Canvas - it's about forming value, about our hypotheses. We learn to validate these hypotheses. We learn what tools are used for this. The Value Proposition Canvas was invented more for IT products, but now it is a working tool for any startup and any marketing company in modern conditions.
So I won't reveal any secrets when I say that the main task of marketing is to form and develop demand for the business's products . Any general manager who hires you, or any company, will ask how much they will buy from us, what will be the sales. And so now I want to touch a little on how this is implemented.
Marketing tasks
First, you must constantly work on growing your customer base . It doesn’t happen that you can stop and say: no, we only work with these customers who are there, we try to squeeze something out of them. There are loyal customers who buy often. There are customers who interact with your product or service less often, but their number is much larger. And myanmar rcs data there are also those who stop doing it for various reasons. If you work with customer experience, there may be fewer of them, but they still exist. That is why, if you do not work on constant growth, on a constant influx of new customers, you gradually lose your customer base. And thus, sales gradually decrease.
Also, the task of marketing is to ensure margin . But it's not just "we produced or purchased something for 100 UAH, let's just sell it for 120, because we need to earn 20 to cover our expenses, and that's it ." It's about the fact that the user, your client, must be ready to pay for it, for some additional value created. The whole economy is built on this.
And therefore, to shape it through competitive product qualities and a unique customer experience. And only then can you justify your earnings, your margin, and customers will not look for: it's cheaper there, why am I overpaying here?
That is why, firstly, this value must be created. Secondly, it must be communicated. And this is the task of marketing, as well as working on the effectiveness of investments in attracting customers and developing a brand.