Things NOT to do after selling a car
Posted: Mon Jan 27, 2025 8:55 am
It is not uncommon to find people who believe that contact with the customer ends immediately after selling a car.
We can even start listing the mistakes of this thought.
Imagine a consumer who made a purchase, was satisfied with the product at the time, but, upon arriving home, noticed a defect or thought about giving feedback.
after selling a car
If the customer is unable to contact the store or if they enter and are rcs data uae received, they will start to dislike the place and will speak badly of the store to their acquaintances. On the other hand, if the customer is very well received and manages to resolve what they wanted, they will start to recommend the store and will be much more likely to make a new purchase.
This is what every vehicle dealership has to work on, having a satisfied customer is many times more beneficial than simply making the sale and leaving the customer to their own devices.
It’s important to remember that retaining a customer is much cheaper than acquiring a new one. Research from Gartner Group found that retaining 5% of customers leads to a 25% to 125% increase in profit.
The investment needed to get a customer is much greater than that needed to retain a customer, due to the fact that you have to invest mainly in advertising, as it is this that will attract new customers.
As long as you keep your customers happy, chances are they will recommend your business to their friends and family, which in a way becomes free advertising.
So, if you want to stop losing sales, check out our tips on what not to do in after-sales:
Not caring about the customer's problem
If a customer comes back to your store after making a purchase with a problem, it's important for you to know that the problem is also yours.
Leaving a customer with an unresolved situation after selling a car or making them face days of calls and complaints to resolve it will give your store a bad reputation.
We can even start listing the mistakes of this thought.
Imagine a consumer who made a purchase, was satisfied with the product at the time, but, upon arriving home, noticed a defect or thought about giving feedback.
after selling a car
If the customer is unable to contact the store or if they enter and are rcs data uae received, they will start to dislike the place and will speak badly of the store to their acquaintances. On the other hand, if the customer is very well received and manages to resolve what they wanted, they will start to recommend the store and will be much more likely to make a new purchase.
This is what every vehicle dealership has to work on, having a satisfied customer is many times more beneficial than simply making the sale and leaving the customer to their own devices.
It’s important to remember that retaining a customer is much cheaper than acquiring a new one. Research from Gartner Group found that retaining 5% of customers leads to a 25% to 125% increase in profit.
The investment needed to get a customer is much greater than that needed to retain a customer, due to the fact that you have to invest mainly in advertising, as it is this that will attract new customers.
As long as you keep your customers happy, chances are they will recommend your business to their friends and family, which in a way becomes free advertising.
So, if you want to stop losing sales, check out our tips on what not to do in after-sales:
Not caring about the customer's problem
If a customer comes back to your store after making a purchase with a problem, it's important for you to know that the problem is also yours.
Leaving a customer with an unresolved situation after selling a car or making them face days of calls and complaints to resolve it will give your store a bad reputation.