Click and Collect Benefits to Retailers
Posted: Mon Dec 23, 2024 4:12 am
Investing in Click and Collect creates numerous benefits to retailers.
Impulse Sales - Most shoppers who come in purchase additional items.
Lower Cost - Shoppers assume delivery costs incurred by retailers when they come in to pickup.
The biggest benefit to retailers are the increased sales Click and Collect generates. According to the same Bell and Howell study, a full 49% of shoppers made unintended purchases while picking up their items in store. Internet Retailing actually put this number higher, saying between 60-75% of Click and Collect shoppers purchase addit cell phone directory india ional products.
A much harder benefit to define is the increased online conversions companies are having by offering Click and Collect fulfillment. What we do know is that both shipping costs, shipping timing, and worries about returns are all major reasons for cart abandonment.
Lastly, Click and Collect eliminates eliminates online returns. Customers are able to experience the product in-store, and make use of existing service centers if they need to return the item.
Lower Your Cart Abandonment Rate Click here to get access to a free PDF field guide that shows you 19 tactics to increase email opt-ins - the most essential step in shopping cart abandonment.
Impulse Sales - Most shoppers who come in purchase additional items.
Lower Cost - Shoppers assume delivery costs incurred by retailers when they come in to pickup.
The biggest benefit to retailers are the increased sales Click and Collect generates. According to the same Bell and Howell study, a full 49% of shoppers made unintended purchases while picking up their items in store. Internet Retailing actually put this number higher, saying between 60-75% of Click and Collect shoppers purchase addit cell phone directory india ional products.
A much harder benefit to define is the increased online conversions companies are having by offering Click and Collect fulfillment. What we do know is that both shipping costs, shipping timing, and worries about returns are all major reasons for cart abandonment.
Lastly, Click and Collect eliminates eliminates online returns. Customers are able to experience the product in-store, and make use of existing service centers if they need to return the item.
Lower Your Cart Abandonment Rate Click here to get access to a free PDF field guide that shows you 19 tactics to increase email opt-ins - the most essential step in shopping cart abandonment.