10 key digital contents for your website
Posted: Mon Jan 27, 2025 8:42 am
1. How-to Post:
Content that teaches readers ' How to do something' is the most liked and shared on social media. And why are these posts so popular? Mainly because they are educational, they summarize the information very well and they are quick to read (it should not be forgotten that, according to Medium , the reading time of a post should not exceed 7 minutes). Most users search the internet for the solution to a problem, which is why 'How-to' articles are so effective, because they provide solutions.
2. Infographics:
We have already stressed on many occasions that images are more effective than text when it comes to retaining information. That is why infographics are so popular among Internet users. These graphics that summarize data and statistics in a visual way are extremely direct for transmitting information. The negative point of infographics is that they require a lot of time to prepare, as well as some design skills. However, there are tools on the Internet, such as Easel.ly , that make this task easier through free, downloadable templates.
3. Lists:
List-structured articles are very attractive to readers because they get straight to the point and eliminate unnecessary information. All the information related to a topic is provided in a concise, organized and clear manner. A clear example of this type of post is this very article that shows you the 10 types of content that people like to share.
4. Case-studies:
These are studies on success stories in a certain field that are used in an educational way to learn how to do things well. Why do people like them? Because they are not about abstract things, but rather australia phone number data real cases that have occurred and have been successful . In addition, B2B marketing professionals consider case studies to be the most effective content marketing technique when it comes to capturing quality leads.
5. Curated content:
If there's one thing readers like, it's content that goes beyond what they already know, that gives them something more than just what they already know. In marketing, this is called 'content curation' and it consists of gathering information on a single topic, polishing it, updating it with our own point of view and making it available to Internet users. This is what they consider valuable content, as it saves them time searching and unnecessary reading, as well as providing them with additional knowledge.
6. Videos:
Just like images and infographics, videos have an attraction power unmatched by other formats. We're not just saying this, it's reflected in the numbers on video marketing in companies: 92% of marketing teams say that using video is an important part of their content marketing and 74% of users say that watching a brand video has convinced them to buy/download an app or software, according to this study by Wyzowl .
Content that teaches readers ' How to do something' is the most liked and shared on social media. And why are these posts so popular? Mainly because they are educational, they summarize the information very well and they are quick to read (it should not be forgotten that, according to Medium , the reading time of a post should not exceed 7 minutes). Most users search the internet for the solution to a problem, which is why 'How-to' articles are so effective, because they provide solutions.
2. Infographics:
We have already stressed on many occasions that images are more effective than text when it comes to retaining information. That is why infographics are so popular among Internet users. These graphics that summarize data and statistics in a visual way are extremely direct for transmitting information. The negative point of infographics is that they require a lot of time to prepare, as well as some design skills. However, there are tools on the Internet, such as Easel.ly , that make this task easier through free, downloadable templates.
3. Lists:
List-structured articles are very attractive to readers because they get straight to the point and eliminate unnecessary information. All the information related to a topic is provided in a concise, organized and clear manner. A clear example of this type of post is this very article that shows you the 10 types of content that people like to share.
4. Case-studies:
These are studies on success stories in a certain field that are used in an educational way to learn how to do things well. Why do people like them? Because they are not about abstract things, but rather australia phone number data real cases that have occurred and have been successful . In addition, B2B marketing professionals consider case studies to be the most effective content marketing technique when it comes to capturing quality leads.
5. Curated content:
If there's one thing readers like, it's content that goes beyond what they already know, that gives them something more than just what they already know. In marketing, this is called 'content curation' and it consists of gathering information on a single topic, polishing it, updating it with our own point of view and making it available to Internet users. This is what they consider valuable content, as it saves them time searching and unnecessary reading, as well as providing them with additional knowledge.
6. Videos:
Just like images and infographics, videos have an attraction power unmatched by other formats. We're not just saying this, it's reflected in the numbers on video marketing in companies: 92% of marketing teams say that using video is an important part of their content marketing and 74% of users say that watching a brand video has convinced them to buy/download an app or software, according to this study by Wyzowl .