How to sell more at the beginning of the year: tips to maintain results in your vehicle dealership

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How to sell more at the beginning of the year? You need to think of viable strategies to keep this customer who was very active at the end of the year.
How to sell more at the beginning of the year

After the New Year's Eve festivities and the official farewell to Santa Claus, another year begins and the question that remains is: how to sell more at the beginning of the year?

Suddenly, all that Christmas excitement disappears. And you can be sure rcs data lebanon this doesn't just happen to your company. The latest study on the subject, conducted by Serasa Experian , showed that February is marked by a sharp drop in customer flow in stores, while December is very busy. It's important to remember that the last two months of the year are marked by the thirteenth salary , vacations and Christmas shopping. In the first few months, Brazilian families spend money on re-registration, uniforms and vehicle taxes.

Okay, that’s the reality. But do you know what to do to change this situation? What strategies can we use to keep the spirit of consumption alive even after the festivities?

If you've come this far, you must be looking for the answer to this question, right?

So stay tuned, because we will answer it!

But how do you sell more at the beginning of the year?
Below, you will find some very useful tips on how to sell more at the beginning of the year and keep your results as expected. Check it out!

Invest in digital marketing
Many entrepreneurs believe that, at the beginning of the year, it may be a good idea to slow down marketing investments . After all, customers have already become much more active during the festivities and will probably also slow down after the New Year, right? It turns out that marketing investments should not be paused.

Digital marketing is more cost-effective than traditional media, such as magazines and radio. Another advantage is that the results are more accurate and measurable. A billboard, for example, does not provide the actual number of people who viewed the message and visited your website after viewing the material. On the other hand, a Facebook ad allows you to know exactly how many users were impacted and, of these, how many took some type of action on your website, such as filling out the contact form .

Take advantage of this period when companies are rethinking their strategies and invest heavily in digital marketing. A good tip is to invest in sponsored links , which are the advertising format made available by search engines, such as Google , and some social media, such as Facebook .

The beginning of the year is summer, so why not use a communication language that brings the season to your marketing? Take the opportunity to differentiate your communication with the customer, in addition to attracting more attention, you innovate and do not remain in the same old thing.

But marketing has to be well planned before being used, you have to keep in mind who the audience is that you want to reach and, despite being simple, know if you have the demand to meet everyone's needs.

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Create promotions and special conditions
As we said before, the beginning of the year doesn’t have the same appeal as the holidays. To change this, we have some suggestions: you can create promotions and special conditions for your customers. This is certainly a way to keep the flame of consumption alive.

How about creating a special payment plan for consumers? Maybe even offer promotions to customers who pay in cash? These may seem like small details, but they can certainly have a big impact on your company's bottom line.

Read also: Own vehicle financing and the advantages for Car Dealers
However, you have to be very careful when running promotions . One of the mistakes when running vehicle promotions is to believe that you just need to put up a discounted sign to guarantee more sales. The truth goes much further than that.

It is important to avoid the following mistakes: not setting a goal; focusing only on stock clearance; having an unprepared team; not offering real discounts; not advertising.