Average Facebook ad conversion rate

[sumaiyakhatun27]

The average mobile conversion rate is around 1.53% compared to 4.14% on PC ( Statista ). One reason for this low mobile conversion rate could be the nature of the device. It’s difficult to type on a small screen, and users don’t want to waste time filling out a lead form or entering their payment details.

The average conversion rate for Facebook ads across all industries is 9.21% ( Wordstream ). Since this number varies by industry, we recommend not using it as a guide to your own ad performance. For example, fitness ads on Facebook convert at 14.29%, while retail ads convert at just 3.26%.





The highest average conversion rate by traffic source is paid search (2.9%) ( Smart Insights) . It should be noted that organic search is almost as high at 2.7%.

Sporting goods have the lowest average e-commerce conversion rate in the industry israel rcs data (2.35%), while food products have the highest (4.95%) ( Yotpo ).

Lowest average e-commerce conversion rate


Read also: Analyzing and optimizing advertising efforts: how to painlessly switch to Google Analytics 4

Landing page statistics
The design and layout of your landing pages, as well as their proper use, are crucial to effective CRO. Here are some landing page optimization statistics you should know.

Increasing the number of landing pages from 10 to 15 increases the number of leads by 55% ( HubSpot ). This suggests that creating new landing pages for each of your campaigns is a good practice. Companies with a high number of landing pages convert more of their traffic into leads.