Table Of Contents
Posted: Mon Dec 23, 2024 4:02 am
stores to be successful.
This guide illustrates how to multiply profits, repeat purchases, and customer loyalty with best practices and examples from Target, Sephora, the NBA, Uber, and more.
If you'd like to skip straight the customer lifecycle management examples, click here.
What is customer lifecycle management?
What are the stages of a customer life cycle?
How to use customer stages to creat cell phone database e customer lifecycle management strategies
Customer lifecycle management (CLM) best practices
1. Unify and standardize customer data
2. Define key metrics for each stage
3. Behavioral Segmentation
4. Understand customer stages with cohort analysis
5. Create compelling offers for important segments across your customer stages.
Customer Lifecycle Management (CLM) Examples & Tactics
1. Convert first time visitors with welcome campaigns (ft. Sephora)
2. Use free trials to convert subscribers into buyers (ft. NBA)
3. Using discount campaigns to drive subscribers to first time customers (ft. Stitch Fix)
4. Use browse abandonment personalization tactics to convert visitors in-session (ft. FSA store)
5. Use product recommendations to suggest bundles (ft. Fashion Nova)
6. Engage with customers after adding to cart to improve AOV (ft. Target)
This guide illustrates how to multiply profits, repeat purchases, and customer loyalty with best practices and examples from Target, Sephora, the NBA, Uber, and more.
If you'd like to skip straight the customer lifecycle management examples, click here.
What is customer lifecycle management?
What are the stages of a customer life cycle?
How to use customer stages to creat cell phone database e customer lifecycle management strategies
Customer lifecycle management (CLM) best practices
1. Unify and standardize customer data
2. Define key metrics for each stage
3. Behavioral Segmentation
4. Understand customer stages with cohort analysis
5. Create compelling offers for important segments across your customer stages.
Customer Lifecycle Management (CLM) Examples & Tactics
1. Convert first time visitors with welcome campaigns (ft. Sephora)
2. Use free trials to convert subscribers into buyers (ft. NBA)
3. Using discount campaigns to drive subscribers to first time customers (ft. Stitch Fix)
4. Use browse abandonment personalization tactics to convert visitors in-session (ft. FSA store)
5. Use product recommendations to suggest bundles (ft. Fashion Nova)
6. Engage with customers after adding to cart to improve AOV (ft. Target)