From the editors. Ivan Burach, lecturer and curator of the PPC Pro course . If you are interested in relevant and useful information, consideration of important topics on planning strategy, optimization, analytics, as well as interesting practical tasks, then this course is for you. During the training, you will be able to check your promotion strategy and optimize and scale your business.
There is probably no person who has not heard of "Krasch". At the PPC Day? greece rcs data conference, Yulia Konovalova , Head of Digital Comfy, spoke about the trendy advertising campaign of the famous Ukrainian brand.
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Best = best + crash
At the end of 2022, Comfy figured out how to improve the customer experience for our customers and make it easier for them to choose the optimal purchase option in terms of price and quality.
To do this, our specialists have identified the following products in each category. The team has developed branding, a name, a logo for these products in the hall, in order to mark these products in offline stores and creatives for online. So what is "Best"?
“Best” is the best plus a crash . Here, we focused on customers of all age categories, because the best is what older people understand. And a crash is what younger buyers understand. And thus, the most popular products in their category, the best in terms of ratio, became “Best”.
Case "The Best": Launching a promo as a mix of media and performance
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