The main trend in the world is artificial intelligence
Posted: Mon Jan 27, 2025 7:05 am
Pros of GA4
A free analytics system with fairly broad functionality out of the box.
Combined use of website and app analytics.
Google signals — improved collection of aggregated user data.
Easy integration with Google BigQuery, which simplifies access to raw data.
A new type of report called "Research" with advanced statistics.
Transfers events and audiences to Google Ads, allowing you to optimize advertising campaigns.
Using AI, it models missing data for users who did not allow themselves to be identified.
Cons of GA4
Dependence on cookies.
Loses some users due to various factors.
Delay in displaying reports for 24-48 hours.
Limited reporting capabilities.
Displays only part of the marketing funnel, i.e. does not take into account france rcs data any actions that occur with the order outside the CRM site.
Depends on privacy policies in individual regions/countries.
Read also: Common UA reports in GA4: Updates and tips for use
Can artificial intelligence replace humans? If you look at the works of science fiction writers from the 80s, many of them predicted that in 2020, artificial intelligence would be carried away by production, while creativity would remain in the sphere of humans. However, in our 23rd year, something went wrong. Artificial intelligence began to actively engage in creativity, which significantly affected the labor market.
A free analytics system with fairly broad functionality out of the box.
Combined use of website and app analytics.
Google signals — improved collection of aggregated user data.
Easy integration with Google BigQuery, which simplifies access to raw data.
A new type of report called "Research" with advanced statistics.
Transfers events and audiences to Google Ads, allowing you to optimize advertising campaigns.
Using AI, it models missing data for users who did not allow themselves to be identified.
Cons of GA4
Dependence on cookies.
Loses some users due to various factors.
Delay in displaying reports for 24-48 hours.
Limited reporting capabilities.
Displays only part of the marketing funnel, i.e. does not take into account france rcs data any actions that occur with the order outside the CRM site.
Depends on privacy policies in individual regions/countries.
Read also: Common UA reports in GA4: Updates and tips for use
Can artificial intelligence replace humans? If you look at the works of science fiction writers from the 80s, many of them predicted that in 2020, artificial intelligence would be carried away by production, while creativity would remain in the sphere of humans. However, in our 23rd year, something went wrong. Artificial intelligence began to actively engage in creativity, which significantly affected the labor market.