TikTok for vehicle stores: is this network worth investing in?
Posted: Mon Jan 27, 2025 6:58 am
Whenever a social network is on the rise, companies ask themselves: should I invest in this channel? The answer is: it depends.
Reflect on some important questions:
1. Does your target audience regularly use TikTok?
Although it is no longer a social network that attracts only teenagers, almost half of the active users are between 10 and 29 years old. Therefore, it is necessary to evaluate whether this audience is also a customer of your store.
You can also follow the profiles of competitors or automotive pages on rcs data america and briefly analyze which people comment and interact. What is their average age? Do they follow other similar pages? What topics do they seem to interact with the most? What type of content do they post on their profiles? With this data, it is easier to know whether it is worth investing and which posts to develop.
2. Do you have a team available to produce content for this social network?
TikTok can be a challenging platform for those who don’t have a lot of time to create content. This is because the social network requires a higher frequency of posts to increase reach and gain new followers.
Carefully consider who the professionals in your vehicle dealership would be responsible for capturing videos, thinking about themes, responding to followers and keeping an eye on trends.
Reflect on some important questions:
1. Does your target audience regularly use TikTok?
Although it is no longer a social network that attracts only teenagers, almost half of the active users are between 10 and 29 years old. Therefore, it is necessary to evaluate whether this audience is also a customer of your store.
You can also follow the profiles of competitors or automotive pages on rcs data america and briefly analyze which people comment and interact. What is their average age? Do they follow other similar pages? What topics do they seem to interact with the most? What type of content do they post on their profiles? With this data, it is easier to know whether it is worth investing and which posts to develop.
2. Do you have a team available to produce content for this social network?
TikTok can be a challenging platform for those who don’t have a lot of time to create content. This is because the social network requires a higher frequency of posts to increase reach and gain new followers.
Carefully consider who the professionals in your vehicle dealership would be responsible for capturing videos, thinking about themes, responding to followers and keeping an eye on trends.