There are more reasons than I can cover in a single article, but I’ll give you four good reasons:
All of your prospects are warm right now because you know something about every single one of them:
They’re all impacted somehow by this global pandemic. It’s the global icebreaker. So, explore it. Lead with empathy and grace; follow with relevancy.
If you can, you better. To say the economy has been hit italy telegram data hard is an understatement, so if you can maintain business, it’s your economic responsibility to yourself, your company, your community, and your country. I’m not being dramatic here. If you know me personally, you’ve likely heard me rant on this. We must ALL pull together. If you’ve been immobilized with fear, uncertainty, and doubt, it’s time to put on your work boots and do what you can to keep things moving. If we all push together, we’ll get out of the mud.
This is an opportunity for you to differentiate and lead.
It’s very easy to do nothing; it’s much more difficult to maintain the gumption and composure to push through. Set a positive tone for the people around you and lead. Your friends and family will notice. Your team and customers will notice. And, your prospects will notice. Do you really want to be overlooked among the masses of salespeople in a prone position until the dust settles?
Your competition will if you don’t.
I can personally attest that money is changing hands right now, and it’s in favor of those that fervently prospect. They are also empathetic and relevant. They’re offering innovative solutions to problems that prospects hadn’t considered. They are keenly aware that prospects’ leaders are looking for answers to an overwhelming amount of problems right now – so they’re picking up the phone, listening, innovating, and demonstrating value. How many of your clients and prospects have already been called by your competition this week? If you don’t know, you better start calling.
Now, Back to Prospecting Objections
Objections. You’re going to still get them – even when you’ve got empathy packed into relevant offerings, stories, and solutions.
Yes, even when you can legitimately help them with some of their toughest issues, they’ll still object to you interrupting them.
No, it’s not insensitive, so stop saying that.
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