Want to become an author?
Posted: Mon Jan 27, 2025 5:59 am
Send us your articles!
Advertising optimization
It's pretty simple here - you need to focus on an ad group that you're unsure about whether it's worth spending money on. Analyze how many of those ad groups generated quality leads and sales from month to month. Compare that amount to the money you spent and see how much of a benefit it's worth.
Next, listen to conversations where customers came for different keywords to understand:
leads with which queries these keys result;
Which keywords are giving you blatantly spammy or untargeted leads?
After that, disable irrelevant keywords and refine your ad based on the information you received.
This is extremely important to do if you work with other markets. Because there will america rcs data be their own nuances of promotion that you may not know about. And listening to conversations will give you the opportunity to adjust the keys you use. Or exclude those that do not suit you.
I will give an example from our work on the Polish market. When we were first collecting semantics for a virtual PBX, it included a key that our competitors use — Telefon VoIP. The nuance is that this is about telephones that we do not sell, but our competitors do. Therefore, in the case of Ringostat, the key is different — Telefonia VoIP. Listening to conversations made it possible to identify customers who were interested in telephones, not telephony, and to find and eliminate this key.
Advertising optimization
It's pretty simple here - you need to focus on an ad group that you're unsure about whether it's worth spending money on. Analyze how many of those ad groups generated quality leads and sales from month to month. Compare that amount to the money you spent and see how much of a benefit it's worth.
Next, listen to conversations where customers came for different keywords to understand:
leads with which queries these keys result;
Which keywords are giving you blatantly spammy or untargeted leads?
After that, disable irrelevant keywords and refine your ad based on the information you received.
This is extremely important to do if you work with other markets. Because there will america rcs data be their own nuances of promotion that you may not know about. And listening to conversations will give you the opportunity to adjust the keys you use. Or exclude those that do not suit you.
I will give an example from our work on the Polish market. When we were first collecting semantics for a virtual PBX, it included a key that our competitors use — Telefon VoIP. The nuance is that this is about telephones that we do not sell, but our competitors do. Therefore, in the case of Ringostat, the key is different — Telefonia VoIP. Listening to conversations made it possible to identify customers who were interested in telephones, not telephony, and to find and eliminate this key.