Some information about the companies that participated in the survey
Posted: Mon Jan 27, 2025 5:34 am
Company type
Which companies participated in the survey for the content marketing report
Size of the companies interviewed
size of companies interviewed for the report
Sectors of the companies interviewed
sectors to which the companies interviewed for the why choose our service study belong
Which professionals did we interview?
Professions of interviewees for the content marketing report
The most common "Other" responses include:
(Digital) Marketing Specialist
Entrepreneur
Social Media Manager / Strategist
Head of (Digital) Marketing
Marketing Analyst / Strategist
Experts' comments
Richard Esposito
Richard Esposito
By professional deformation, my attention falls on the data related to blog publications. I read with pleasure that the main format - when it comes to content - is that of the blog post. That is to say, a reality that can become a decisive card for positioning on Google with respect to some queries . But it can also enrich a social editorial calendar or a newsletter.
Many observers continue to announce and venture the death of the blog (as it happens for almost everything, nowadays) but the format of the post on an HTML page is still useful to those who work with content marketing. But this does not surprise me.
The point is another: are we willing to invest more to create truly valid content?
The distance from the past is this, that is, the quality needed to make a difference. Many decide to focus on internal resources to create articles to publish on the blog and this is a good thing.
On one condition: training . An employee can help the company with blogging, creating useful content for the reader. As long as there are the skills to do a good job of web writing. And related SEO optimization, with the choice of the right titles for the editorial calendar.
Which companies participated in the survey for the content marketing report
Size of the companies interviewed
size of companies interviewed for the report
Sectors of the companies interviewed
sectors to which the companies interviewed for the why choose our service study belong
Which professionals did we interview?
Professions of interviewees for the content marketing report
The most common "Other" responses include:
(Digital) Marketing Specialist
Entrepreneur
Social Media Manager / Strategist
Head of (Digital) Marketing
Marketing Analyst / Strategist
Experts' comments
Richard Esposito
Richard Esposito
By professional deformation, my attention falls on the data related to blog publications. I read with pleasure that the main format - when it comes to content - is that of the blog post. That is to say, a reality that can become a decisive card for positioning on Google with respect to some queries . But it can also enrich a social editorial calendar or a newsletter.
Many observers continue to announce and venture the death of the blog (as it happens for almost everything, nowadays) but the format of the post on an HTML page is still useful to those who work with content marketing. But this does not surprise me.
The point is another: are we willing to invest more to create truly valid content?
The distance from the past is this, that is, the quality needed to make a difference. Many decide to focus on internal resources to create articles to publish on the blog and this is a good thing.
On one condition: training . An employee can help the company with blogging, creating useful content for the reader. As long as there are the skills to do a good job of web writing. And related SEO optimization, with the choice of the right titles for the editorial calendar.