How to create a Facebook ad – Guide
Posted: Mon Jan 27, 2025 5:29 am
When setting up paid advertising on Facebook, there are a lot of things to consider.
Are you targeting the right people? Are your expectations realistic? Are you using the right type of Facebook ad? To be honest, all of this can be a little confusing.
With over 2.6 billion Facebook users and over 1.7 billion visits rcs data austria day, Facebook offers a unique advertising opportunity. The problem is, when both our time and money are at stake, there is not much room for error.
To help you, we have created this Guide to help you launch, manage and improve the effectiveness of your ads and budget. This way, you will reach the right audience, with the right ad at the right time.
Terminology
Facebook advertising comes in different forms and variations, but all ads can be broken down into 3 elements:
– Campaign – The campaign contains all your ads. The campaign shows the goal of the advertising campaign and its purpose. It is the main thing.
– Ad sets – If you are targeting different audiences with different characteristics, you need an individual ad set for each of them.
– Ads – The actual ads are here. In this category are all the ads with their accompanying text, images, colors, etc.
Now that we've cleared up the terminology, let's dive into the process of creating an ad.
Process
Select ad object
Facebook, like many social media platforms, was created with the idea of offering advertising. Before you start creating your ad, Facebook will prompt you to choose an object for your campaign.
Are you targeting the right people? Are your expectations realistic? Are you using the right type of Facebook ad? To be honest, all of this can be a little confusing.
With over 2.6 billion Facebook users and over 1.7 billion visits rcs data austria day, Facebook offers a unique advertising opportunity. The problem is, when both our time and money are at stake, there is not much room for error.
To help you, we have created this Guide to help you launch, manage and improve the effectiveness of your ads and budget. This way, you will reach the right audience, with the right ad at the right time.
Terminology
Facebook advertising comes in different forms and variations, but all ads can be broken down into 3 elements:
– Campaign – The campaign contains all your ads. The campaign shows the goal of the advertising campaign and its purpose. It is the main thing.
– Ad sets – If you are targeting different audiences with different characteristics, you need an individual ad set for each of them.
– Ads – The actual ads are here. In this category are all the ads with their accompanying text, images, colors, etc.
Now that we've cleared up the terminology, let's dive into the process of creating an ad.
Process
Select ad object
Facebook, like many social media platforms, was created with the idea of offering advertising. Before you start creating your ad, Facebook will prompt you to choose an object for your campaign.