The 95-5 rule in B2B marketing concerns the behavior of the target audience to whom we direct our advertising campaigns. It tells us what percentage of the potential recipients of our advertising are currently in the market and therefore interested in our message. It is important to remember this when designing advertising campaigns aimed at business recipients.
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Rule 95-5 in practice
Many people think that marketing works in such a cryptocurrency data way that it moves potential customers down the funnel through persuasion and explanation of the benefits of the product. Additionally, it turns out that 95% of B2B marketers expect sales results within the first two weeks of the campaign.
Meanwhile, research from the LinkedIn B2B Institute shows that B2B marketing works exactly the opposite way, as only 5% of potential buyers are currently in the market and want to make a purchase. This means that 95% of potential B2B buyers we are trying to reach with our offer are out of the market and will not buy for months or even years. And contrary to popular belief, you cannot convince them to "go shopping" because they already have what we are selling and do not plan to make changes in the near future.