The key to successful demand generation
Posted: Sun Jan 26, 2025 9:55 am
What exactly should we do to ensure smooth demand generation? We will explain the details in the following two points.
Building long-term relationships
As mentioned above, the process from product awareness to purchase is becoming longer. Even if you manage to attract customers, if you are unable to follow up effectively with them on the process leading up to the purchase, you will end up only stimulating their needs, and all your good points will be taken away by your competitors.
The key is to maintain a good relationship and make sure they remember you when it's time to make a purchase .
Even if you lose a deal, if you continue to maintain accounting directors email address the relationship, you will be more likely to be contacted again at the next opportunity.
Starting from scratch with new business development requires time and money, but approaching customers you have already had contact with is relatively easy.
Proactive approach at the consideration stage
Nowadays, with the spread of the Internet, customers can access a lot of information. Each customer performs a certain amount of comparison and consideration, and in many cases, by the time an inquiry is made, the consideration has almost been completed.
First, start building the relationships mentioned above before you even consider a deal, and aim to build a relationship that will allow you to be consulted once you begin to consider a deal .
If you can provide useful information to customers during the consideration stage, you will be more likely to lead them smoothly to a purchase.
We want to be proactive in our approach at the consideration stage.
Building long-term relationships
As mentioned above, the process from product awareness to purchase is becoming longer. Even if you manage to attract customers, if you are unable to follow up effectively with them on the process leading up to the purchase, you will end up only stimulating their needs, and all your good points will be taken away by your competitors.
The key is to maintain a good relationship and make sure they remember you when it's time to make a purchase .
Even if you lose a deal, if you continue to maintain accounting directors email address the relationship, you will be more likely to be contacted again at the next opportunity.
Starting from scratch with new business development requires time and money, but approaching customers you have already had contact with is relatively easy.
Proactive approach at the consideration stage
Nowadays, with the spread of the Internet, customers can access a lot of information. Each customer performs a certain amount of comparison and consideration, and in many cases, by the time an inquiry is made, the consideration has almost been completed.
First, start building the relationships mentioned above before you even consider a deal, and aim to build a relationship that will allow you to be consulted once you begin to consider a deal .
If you can provide useful information to customers during the consideration stage, you will be more likely to lead them smoothly to a purchase.
We want to be proactive in our approach at the consideration stage.