A concept diagram is an illustration that visualizes the psychological changes of customers and the measures taken by a company, as shown in the image below. Concept Diagram After creating this concept diagram, we finally came up with a persona called "Mr. F." Mr. F is a person who works for a large manufacturing company, has an innovative temperament, and will be entrusted with leadership roles in the future. Since we already had a common understanding about the persona, we were able to imagine something like, "Maybe they're looking to get a degree like an MBA (Master of Business Administration) to advance their career or improve their expertise," and it became clear what kind of content they needed.
As a result, we launched our owned media, "PEAKS MEDIA," and received positive feedback such as "cool" and "interesting." We also received feedback from readers saying, "I learned something new from georgia telegram database reading the articles." This case study shows that the following three elements are the key to success in persona marketing: Setting a clear target (persona) Strategic content creation for personas Long-term approach and continuous improvement As the Matsuo Sangyo case study shows, persona marketing is an important means of increasing brand value and growing your business .
[Interview] Total support from strategy design to content creation for owned media | Matsuo Sangyo Co., Ltd. Matsuo Sangyo Co., Ltd. handles a wide range of materials for the manufacturing industry, mainly paint raw materials and automotive parts. As part of its efforts to disseminate information to the manufacturing industry, in May 2023, the company opened its own... Persona setting is also effective in SEO In SEO, it is important to understand user needs and create content that corresponds to search keywords.