Employer branding for attracting and retaining talent

[fatimahislam]

There are currently different platforms where companies can publish their job offers, but for a few years now a new movement has been created in the human resources sector, which is to create brand awareness to attract and retain talent within the company. This trend is called employer branding , so in this post we will talk about employer branding for attracting and retaining talent .

What is employer branding?
Employer branding was born in 1996 by Simon Barro and Tim Ambler, where it was explained how the creation of a reputation through a value proposition aimed at employees or future employees was key to attracting and retaining talent .

This trend makes sense given the many problems that currently exist with high staff turnover and the lack of qualified personnel for certain jobs. That is why it is not enough to just find the perfect candidate but also to have a strategy to attract new talent , without forgetting to retain the talent that we already have within our staff.

Employer branding strategies
To build a good employer brand, or employer branding , we must implement different strategies, such as the following:

Team building activities: to promote good practices bangladesh whatsapp data teamwork. This type of activity helps to create a collaborative and more efficient environment.
Emotional salary: which includes benefits that are not of an economic nature, for example, work flexibility that encourages family conciliation or teleworking.
CSR Days: days dedicated to collaboration with an NGO, showing support, both monetary and through work, aligning the company's values.
Extracurricular benefits: such as restaurant discounts, daycare vouchers, gym memberships, etc.
Advantages of employer branding
Employer branding has become essential when it comes to attracting and retaining talent at many levels. In turn, when this type of strategy is applied, we can see the following benefits:

Increase in talent attraction and retention indicators , thanks to strategies designed to maintain high levels of internal satisfaction.
Differentiation from the competition by explaining your values, vision and mission through a solid company culture aligned with your employees.
Improved work environment with more aware and satisfied employees because the company ensures their stability and security.
Corporate commitment of employees or future employees to the employer brand that the company works on and promotes.