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Method 2: Improve your landing page Reviewing your LP (landing page) is also an effective way to improve your CPA. Improving your LP will increase your CVR (conversion rate: the probability that a user will convert), which can lead to an improvement in your CPA. A specific method is to use a heat map . Use the heat map to find areas that are not being viewed or clicked on, and then consider the reasons for this and make improvements.


You can learn more about heat maps in this article. Also check austria telegram database out this article What is a heatmap? Method 3: Reassess your targeting The third method for improving CPA is to review your targets (settings such as age, interests, and media delivery) . When analyzing CPA for each customer attribute, such as industry or business size, you may find attributes with low acquisition efficiency. By removing ineffective attributes from your acquisition targets, you can reduce your CPA.


However, when reviewing your targets, you should also look at the LTV for each customer attribute. This is because even if your CPA is a little high, if you can expect a higher LTV, it could lead to increased profits. If you can acquire many customers with a high LTV, your sales will be stable in the long term. While keeping CPA low is a given, try to select your targets in a balanced way, taking LTV into consideration.