Keys to generating B2B leads

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During the workday, if you work in certain departments such as sales or marketing, you will hear the word lead several times a day . This is because it is a term that is widely used as many of the strategies that are implemented are aimed at obtaining leads and potential contacts. That is why in this blog we will talk about the different keys to generating B2B leads .

B2B Lead Generation
B2B lead generation is the process in which a company seeks new potential customers who are interested in its products, services or solutions. This process is implemented through B2B lead generation strategies such as:

Sales prospecting : This is one of the most direct strategies for finding new potential clients by presenting the company and product portfolio over the phone.
Customer recovery : with personalized strategies to find out taiwan whatsapp data why the business relationship ended and to encourage their return.
Portfolio management : we must not forget our current clients, they also need follow-up and maintenance from us.
Keys to generating B2B leads
Knowing in advance how to implement different strategies to generate B2B leads , below we will present some keys to generating B2B leads that must be taken into account to improve the generation of leads itself :

Quantity vs. quality: let's try to get quality leads or contacts instead of quantity, in order to invest the company's resources efficiently.
Value proposition: Develop your company's value proposition taking into account the specific needs of your customers to deliver a stronger message.
Segmentation: to generate B2B leads we need to do some prior work with the databases of companies we will target. We will get better results if we know where our target audience is.
Personalization: Try to personalize your messages as much as possible, using success stories or use cases that apply to the company with which you are trying to establish business contact.
Video: Sales prospecting for B2B lead generation


Audio: Sales prospecting for B2B lead generation

Lead generation channels
We've talked about lead generation strategies , as well as some of the most important keys to generating quality B2B leads . But now we want to make a digression about some of the channels through which B2B leads can be generated , such as the following:

Newsletter: create a periodicity in corporate mailings to your clients and potential clients, with news, offers, promotions that encourage customer conversion.
Website: This is the means by which potential customers can find you through keyword positioning and contact you for more information.
Social Media: Different social media platforms will help you reach new target audiences through interesting posts.
Events: organize events, whether in person or virtual, where you can present a new service, explaining success stories so that your clients feel identified and position you as a potential collaborator.