Why Would Your Prospect Want to Talk To You?
You only have a few precious seconds to make a connection and establish interest, so you’d better have a good opening prepared in advance.
What makes you worth speaking to over your competitors? And how do you convey this differentiation to your prospect?
The answer is that you have to establish a real connection with your prospect and stop sounding like all the other sales reps who call them. Here is what your competition usually sounds like (I hope you’re not doing this!):
“Hi, Mr we are an industry supply manufacturer and we paraguay telegram data help companies streamline their production process. We work with many companies in your field and save them between 10 to 15% on the cost of their storage and delivery process. What I’d like to do is ask you some questions to see how our process may save you that kind of money as well. Where are you currently getting your…”
Pitching Is Not Rapport Building
Do you see how this opening makes no connection with the prospect?
Do you see how it just starts pitching at the prospect and doesn’t acknowledge that the prospect might be busy, or not interested?
There is no rapport built here and how it’s a one sided conversation.
How do you feel when someone barges in on your day and starts in with a pitch like this?
You’re probably thinking what most prospects are thinking: “How do I get this sales rep off the phone?!”
Always Make A Connection In The First Few Seconds
Now let’s look at the right way to open your call. Your goal in the first few seconds is to make a connection and get them to interact.
How Your Competition Is Opening Prospecting Calls
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