Be more effective in your sales with sales qualified leads
Posted: Sun Jan 26, 2025 8:34 am
Although having a high number of prospects can be a good indicator, the truth is that the quality of these is essential to define the final number of our sales.
In this sense, the sales qualified lead or SLQ allows us to identify qualified potential clients for our business.
What is SQL?
The sales- qualified lead represents those prospects that ideally fit the rcs data china profile that we have defined for our company, therefore, they imply valuable and real business opportunities.
This lead (in the case of the B2B market, it is the company that has shown interest in our brand) stands out because its needs are appropriately suited to our solutions. In addition, it shows a high purchase intention and has sufficient capital to acquire our products and services.
Main benefits of SQL
As we can see, the SQL represents the ideal lead in the B2B sales process, hence the importance of carrying out this type of classification, considering that 57% of companies prioritize the transformation of quality prospects into paying customers.
Thus, working with SQL implies the following benefits for our business:
Efficient use of resources: identifying quality prospects allows us to make better use of time, money and personnel in our sales department, focusing primarily on closing deals.
Better conversion rate: It is easier to improve our B2B sales level by contacting potential clients who already know us and are interested in our solutions.
Buyer persona optimization: depending on whether or not operations are closed with sales-qualified leads, we can adjust our buyer persona, which will guide us in the objective of identifying the best prospects for our company.
Better relationship between sales and marketing teams: Poor lead classification can lead to friction between these departments due to the high number of low-quality prospects ( only 56% of B2B companies verify business opportunities before passing them on to the sales team). In this way, the use of SQL allows the relationship between these teams to be optimized.
What is MQL and what does it offer us?
A marketing qualified lead (MQL) is located before an SQL in our sales funnel, since it is linked to a prospect who, although he has shown interest in our brand (by leaving us his data, following us on social networks, reading our blog, among other alternatives), has not yet expressed a clear intention to purchase.
In particular, some of the benefits of classifying a marketing lead in our business are linked to:
In this sense, the sales qualified lead or SLQ allows us to identify qualified potential clients for our business.
What is SQL?
The sales- qualified lead represents those prospects that ideally fit the rcs data china profile that we have defined for our company, therefore, they imply valuable and real business opportunities.
This lead (in the case of the B2B market, it is the company that has shown interest in our brand) stands out because its needs are appropriately suited to our solutions. In addition, it shows a high purchase intention and has sufficient capital to acquire our products and services.
Main benefits of SQL
As we can see, the SQL represents the ideal lead in the B2B sales process, hence the importance of carrying out this type of classification, considering that 57% of companies prioritize the transformation of quality prospects into paying customers.
Thus, working with SQL implies the following benefits for our business:
Efficient use of resources: identifying quality prospects allows us to make better use of time, money and personnel in our sales department, focusing primarily on closing deals.
Better conversion rate: It is easier to improve our B2B sales level by contacting potential clients who already know us and are interested in our solutions.
Buyer persona optimization: depending on whether or not operations are closed with sales-qualified leads, we can adjust our buyer persona, which will guide us in the objective of identifying the best prospects for our company.
Better relationship between sales and marketing teams: Poor lead classification can lead to friction between these departments due to the high number of low-quality prospects ( only 56% of B2B companies verify business opportunities before passing them on to the sales team). In this way, the use of SQL allows the relationship between these teams to be optimized.
What is MQL and what does it offer us?
A marketing qualified lead (MQL) is located before an SQL in our sales funnel, since it is linked to a prospect who, although he has shown interest in our brand (by leaving us his data, following us on social networks, reading our blog, among other alternatives), has not yet expressed a clear intention to purchase.
In particular, some of the benefits of classifying a marketing lead in our business are linked to: