The advantages of the Offline Conversion Tracking

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First of all, we need to correctly map conversions, as not all of them have the same value: some are more important than others for your business objective. Therefore, it is essential to monitor and prioritize the most important conversions, so that they are reported and optimized correctly. It is also worth highlighting that it is important to correctly map the specific stages of your sales funnel (or funnels).

Different companies, as well as different products and gambling data indonesia user list services, also have different stages and it is necessary to have understanding and control over these specificities. Furthermore, tracking all conversions is important to identify problems in the customer journey. Reaching the end of the journey or until the moment it is interrupted, without knowing what happened along the way, can reduce the profitability of your marketing and generate dissatisfaction in the customer who lived this experience with you.

feature When you import offline conversion events, you can have a more complete view of your consumer's profile and interactions. With this feature, you discover which keywords and targeting criteria (e.g. geographic region or time of day) generate the most profitable conversions for your ads. This data can help you segment and optimize campaigns to increase your profit.