Two disadvantages to using AISAS to implement marketing strategies

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It is necessary to understand each individual customer by broadening the perspective to include the context before and after the search, such as "What change in awareness or expectation led them to search by keyword?" and "What psychological state did they enter as a result of coming into contact with information through that search? " If they just want to know the meaning of a term, they will likely read the explanation and leave the site satisfied. If they are looking for a way to solve a problem but only know a few major approaches, they may read the content of the search results to discover a new approach and rediscover their company's problem.


If your company's services or products happen to be chinese singapore b2c cell phone number data useful in solving the problem, presenting them may lead to a deal. If it is still too early to present them, remember the company name or service name, and your company's services may become a candidate when they start to seriously consider the matter six months from now. It is necessary to determine what state a visitor is in, what timing, and what type of communication is best for both the visitor and the company, and then communicate the appropriate content through the appropriate channel.


It's easy to argue that this is the right thing to do, and I'm sure there are many people who think, "I already know that," or "It's obvious, so it's not helpful." As a practical and easy-to-follow piece of advice, I recommend organizing your communication methods in diagrams . Concept Diagram The key is not to simply connect changes in behavior over time, but to clarify the psychological changes in customers that a company is targeting through marketing based on its strategy.