Optimize for mobile audiences
Posted: Sun Jan 26, 2025 6:44 am
From the moment the analytics.js script is run, Google Analytics will treat the visit as a bounce. Therefore, all barriers to accessing information are removed and transactions are made fast and efficient.
In addition to bounce rate, page speed affects the following important metrics:
time spent on the page;
conversion rate;
Page position in search results.
So when you notice an increase in your bounce rate, pay ghana phone number list attention to your page timing reports. Compare bounce rate results to average page load time. At this stage, you can determine if the cause of your increased bounce rate is page speed.
The number of websites that are not optimized for mobile devices is staggering. The number of mobile Internet users is growing every year. Therefore, your website should meet these needs. Otherwise, you will suffer losses as visitors will cancel their intent and visit your competitor’s website.
To reduce smartphone churn, prioritize creating a mobile version of your website.
What's stopping website owners from taking this action? Unfortunately, mobile optimization increases business costs. From a technical perspective, this is not an easy task either. Nonetheless, the importance of mobile optimization cannot be overstated.
First, Google considers mobile-friendliness when ranking websites because the search engine follows trends and prefers websites with responsive mobile design.
If your Google Analytics data shows a high bounce rate from mobile devices, keep up with that audience. To check this parameter, use the Google Mobile-Friendly Test tool.
This is what the tool looks like. I checked to see if SurveyMonkey (a SaaS online survey) has a mobile-friendly website. The screenshots prove this is the case.
Screenshot taken from Google Mobile-Friendly Testtools
4. Rethink your website navigation
Unclear navigation is another reason users bounce and leave your site.
In addition to bounce rate, page speed affects the following important metrics:
time spent on the page;
conversion rate;
Page position in search results.
So when you notice an increase in your bounce rate, pay ghana phone number list attention to your page timing reports. Compare bounce rate results to average page load time. At this stage, you can determine if the cause of your increased bounce rate is page speed.
The number of websites that are not optimized for mobile devices is staggering. The number of mobile Internet users is growing every year. Therefore, your website should meet these needs. Otherwise, you will suffer losses as visitors will cancel their intent and visit your competitor’s website.
To reduce smartphone churn, prioritize creating a mobile version of your website.
What's stopping website owners from taking this action? Unfortunately, mobile optimization increases business costs. From a technical perspective, this is not an easy task either. Nonetheless, the importance of mobile optimization cannot be overstated.
First, Google considers mobile-friendliness when ranking websites because the search engine follows trends and prefers websites with responsive mobile design.
If your Google Analytics data shows a high bounce rate from mobile devices, keep up with that audience. To check this parameter, use the Google Mobile-Friendly Test tool.
This is what the tool looks like. I checked to see if SurveyMonkey (a SaaS online survey) has a mobile-friendly website. The screenshots prove this is the case.
Screenshot taken from Google Mobile-Friendly Testtools
4. Rethink your website navigation
Unclear navigation is another reason users bounce and leave your site.