These are phrases that contribute nothing

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How commercial proposals should be
4. Call to Action
Avoid ending the email openly, without a specific objective. This will make you lose many business opportunities.

Try to make it clear what you expect from the reader at the end of the email (at least). Ideally, you should always produce some kind of progress in the reader and a call to action . Micro-conversions are sometimes discussed. Whether it's visiting your website, requesting an appointment, a meeting, whatever helps to build trust and progress in the relationship with the client.

What should you avoid?

Phrases that make the potential client, the reader, think that they are wasting their time or giving more than they are going to receive , for example:

· Could you give me a little of your time on Tuesday, around 5pm?

· If you are interested, I just need 10 minutes of your time. Can uae whatsapp number database we meet tomorrow?

These seemingly innocent phrases, which seem like the logical way to proceed, present the problem I mentioned earlier. It is the reader who has to offer his time in exchange for what? In exchange for nothing, just to offer the other person an opportunity to sell.

If you are not very clear about your decision, you may very well see these proposals as a risk .

Calls to action in business proposals
▶︎ What you should not forget
At MailRelay we believe that it is almost more important to consider what you should not do, in order to avoid mistakes that put off your reader and potential client.

Avoid clichés that don't contribute anything, get to the point and always try to make the benefit for the client clear.

If you can make the benefit clear, it won't be all that bad, and you can continue moving forward mailing by mailing .