Explaining its importance, benefits of implementing it

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5) Accurate ranking simulation is impossible in principle One of the most common inquiries we receive is, "I would like you to simulate the ranking/inflow/conversion when a measure is implemented." Many people are also required to make predictions for internal reports and approvals. However, in principle it is impossible to simulate accurate rankings in SEO. The reason is Since Google's algorithm changes every day, no matter how accurate a prediction is, it is based on the current algorithm, and future changes to the algorithm cannot be predicted.


Even if keywords are selected for prediction, they are chinese overseas america phone number list only a part of the vast number of inflow keywords, and many long-tail keywords cannot be taken into account. The following two points are the main reasons. Of course, for investment decisions or internal approvals, it is good to make a simple prediction of inflow and conversion within a certain range, such as the total of keyword search volume x (CTR of target ranking - CTR of current ranking) (x CVR) .


(A range of whether the return on investment will be in the millions, tens of millions, or over a billion yen.) However, it is impossible to make more accurate predictions than that, and even if a model were constructed, it would change immediately. In fact, when we are consulted to make predictions, we do not strive for accuracy, but rather calculate to the extent that investment decisions can be made. To achieve results, we must not focus on figuring out algorithms or making predictions.