Understand and address objections directly
Posted: Sun Jan 26, 2025 6:02 am
Something that can cause more problems than sales is not facing objections directly, face to face. Keep in mind that in the end it is most likely that:
· The client is distrustful, thinking that he will encounter some problem
· Sooner or later the client will come up with the objection
This may be true in 99% of cases, just by looking at it, I don't have real statistics, however it is very likely that you have found yourself in a similar situation and when making a purchase you have found yourself thinking "this has to have some drawback or drawback" .
And it's normal to think like this, nothing is perfect.
In this case, it is more effective to acknowledge the objection and vietnam whatsapp number database respond to it either with a possible solution or by refuting its importance. Either of these two possibilities is better than ignoring the issue, because by acknowledging the objection you show your potential client several things:
· You have analyzed the problem
· Not only that, but you have analyzed it from the customer's perspective
· You understand the impact it can have on customer needs
· And that you have established the most effective and efficient solution
In short, you become more credible and your product more reliable.
► A simple structure, “we know … and that’s why”
Responding to objections doesn't have to be complex. You can use the following title structure:
· «We know that problem X exists and that is precisely why we have solution Y»
It is a very simple structure, you can see its use in the following example:
sample response to objection
You can see the objection and the response we give to it. Obviously there are other ways to do it, but this one is usually quite good and quite effective. Here you can see it used after the button as a reinforcement after the call to action.
Call to action + response to objection
· Call to action + response to objection
You can apply this structure at various points on your sales pages to make them more effective. Either in an interspersed way, or at the end. Below is an example from Asana:
example response to Asana objections
This structure attempts to:
· A call to action : Start today
· A response to the objection (understanding): If you can make a list or send an email, you can use Asana
· A button to perform the action: Start
This block is located on a page where you have already shown many arguments, benefits, etc., and can be the definitive element that overcomes resistance and gets the person reading it to take action. That is exactly what we want.
· The client is distrustful, thinking that he will encounter some problem
· Sooner or later the client will come up with the objection
This may be true in 99% of cases, just by looking at it, I don't have real statistics, however it is very likely that you have found yourself in a similar situation and when making a purchase you have found yourself thinking "this has to have some drawback or drawback" .
And it's normal to think like this, nothing is perfect.
In this case, it is more effective to acknowledge the objection and vietnam whatsapp number database respond to it either with a possible solution or by refuting its importance. Either of these two possibilities is better than ignoring the issue, because by acknowledging the objection you show your potential client several things:
· You have analyzed the problem
· Not only that, but you have analyzed it from the customer's perspective
· You understand the impact it can have on customer needs
· And that you have established the most effective and efficient solution
In short, you become more credible and your product more reliable.
► A simple structure, “we know … and that’s why”
Responding to objections doesn't have to be complex. You can use the following title structure:
· «We know that problem X exists and that is precisely why we have solution Y»
It is a very simple structure, you can see its use in the following example:
sample response to objection
You can see the objection and the response we give to it. Obviously there are other ways to do it, but this one is usually quite good and quite effective. Here you can see it used after the button as a reinforcement after the call to action.
Call to action + response to objection
· Call to action + response to objection
You can apply this structure at various points on your sales pages to make them more effective. Either in an interspersed way, or at the end. Below is an example from Asana:
example response to Asana objections
This structure attempts to:
· A call to action : Start today
· A response to the objection (understanding): If you can make a list or send an email, you can use Asana
· A button to perform the action: Start
This block is located on a page where you have already shown many arguments, benefits, etc., and can be the definitive element that overcomes resistance and gets the person reading it to take action. That is exactly what we want.