Depending on the sector or activity carried out

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Double opt-in therefore offers an advantage in presenting this information, as details regarding the use of personal data can be described in a more organized and intuitive way in other media, such as an email message or a confirmation page However, regardless of the means used, your confirmation process must fulfill the following obligations to comply with the LGPD: inform what personal data will be collected; explain why this information is necessary; clarify how the data will be used and how this will affect the user; reveal whether the information will be shared and with whom; present means for consulting and removing registered data.

, other information must be presented, such as adopted employment data user list protection methods and the name of the professional responsible for managing personal data (DPO). The ideal is to consult a company or a specialized professional.What are the advantages and disadvantages of double opt-in?The only disadvantage of double opt-in is that it generates a cost in converting visitors into leads.

Naturally, many people will give up registering, just as others will forget to confirm their registration. However, this is not necessarily a bad thing, because, as said, it is the people who are truly interested in your business or your content who engage and become make loyal customers. Additionally, you can place contacts with pending confirmations in a separate list and attempt confirmation sporadically.