Other communication strategies also speak directly
Posted: Sun Jan 26, 2025 5:15 am
Based on Netflix recommendations, the user can add titles to their list, which also helps to personalize the use of the platform. Another customization possibility: the user can choose a profile icon with characters from their favorite series or film. A detail that helps create engagement.personalized marketingBut the personalization doesn’t stop there.
to each user. This is the case, for example, of sending push doctor data user list notifications via cell phone, which provides reminders about films that are on the list or that have recently been released, always according to the person's interests . Another strategy is to send email marketing, also with recommendations according to the subscriber's tastes.
In this way, Netflix increases the chances that users will continue watching the titles in the catalog, instead of just browsing through it. After all, this is what keeps them involved with the brand and, of course, continues paying for their subscription. Coca-ColaTo create a personalized experience, Coca-Cola invested in customizing its product. In , the brand printed the most common names in Brazil on Coke Zero packaging.
to each user. This is the case, for example, of sending push doctor data user list notifications via cell phone, which provides reminders about films that are on the list or that have recently been released, always according to the person's interests . Another strategy is to send email marketing, also with recommendations according to the subscriber's tastes.
In this way, Netflix increases the chances that users will continue watching the titles in the catalog, instead of just browsing through it. After all, this is what keeps them involved with the brand and, of course, continues paying for their subscription. Coca-ColaTo create a personalized experience, Coca-Cola invested in customizing its product. In , the brand printed the most common names in Brazil on Coke Zero packaging.