The question is: what can love want? This must

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A pet owner is the buyer of the food, but the consumer is their pet. Having understood this, in addition to shoppers, knowing consumer habits is also important. Another tangible example of this are Valentine's Day campaigns. Marketing campaigns are aimed at the shopper (partner) targeting the consumer (partner): “gift your love”.

be the constant question in the consumer and shopper knowledge cryptocurrency user list stage, since consumption trends are not static. Embrace Technology It is clear that the Covid pandemic turned the world upside down and everyone had to reinvent themselves overnight, migrating from the physical to the digital environment.

This scenario meant that companies that were already present in the digital space gained a larger space in the market, such as Mercado Livre, which was the largest company in Latin America. This shows us the importance of investing in technology and starting digital transformation in your business. A survey carried out by Liftoff in partnership with Adjust, with data from , shows that the growth of e-commerce applications was already happening even before the pandemic.