Direct and immediate contact with users that an online strategy
Posted: Sun Dec 22, 2024 10:22 am
While in traditional media only the message is broadcast and it is not possible to know the public's opinions, in digital channels it is possible.
A user interested in a product or service can easily and immediately contact the brand through one of its social networks, on its website, on a landing page or by email. Users are also able to korean number whatsapp express opinions about a particular brand and thus share experiences with other people, which undoubtedly influences their purchasing decisions.
Flexibility and costs
It is certainly much cheaper to invest in digital channels than in traditional media, where the cost of a space in a newspaper or a few seconds on television is high.
On the other hand, in digital media you can choose to reach your audience organically or through a paid approach, and in this second option it is possible to manage the economic resources you invest in your advertising campaigns and adjust them according to your objectives and results.
When investing in traditional media, you typically see the results until the end of the campaign and it is not possible to intervene mid-process to make adjustments to both messaging and costs.
Measuring results
In addition to the previous point, digital channels allow you to measure results more accurately and throughout the campaign. Using tools such as Google Analytics, you can find out how your advertising is working, whether it is achieving the previous objectives and whether your investment is being well spent.
In the case of offline advertising, it is difficult to know exactly how many people saw your billboard on a particular avenue.
A user interested in a product or service can easily and immediately contact the brand through one of its social networks, on its website, on a landing page or by email. Users are also able to korean number whatsapp express opinions about a particular brand and thus share experiences with other people, which undoubtedly influences their purchasing decisions.
Flexibility and costs
It is certainly much cheaper to invest in digital channels than in traditional media, where the cost of a space in a newspaper or a few seconds on television is high.
On the other hand, in digital media you can choose to reach your audience organically or through a paid approach, and in this second option it is possible to manage the economic resources you invest in your advertising campaigns and adjust them according to your objectives and results.
When investing in traditional media, you typically see the results until the end of the campaign and it is not possible to intervene mid-process to make adjustments to both messaging and costs.
Measuring results
In addition to the previous point, digital channels allow you to measure results more accurately and throughout the campaign. Using tools such as Google Analytics, you can find out how your advertising is working, whether it is achieving the previous objectives and whether your investment is being well spent.
In the case of offline advertising, it is difficult to know exactly how many people saw your billboard on a particular avenue.