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Content Marketing is not just about sitting down, writing and publishing. It must have an approach that helps you generate leads.

To do this, we must first remember what Content Marketing is. In philippinen vorwahl whatsapp this way, we will start from a common concept to understand each of the stages of the process.

According to Joe Pulizzi, the creator of the Content Marketing Institute, we can define content marketing as:

 “The art of understanding what your customers need to know, and delivering it in a relevant and compelling way.”

In other words, Content Marketing is a digital marketing technique that involves creating high-quality and completely original content. 



This content is intended to attract your potential customer through their needs and questions. It works differently than traditional marketing, where direct promotion of your product was carried out.

This new approach focuses on providing genuine value to your target audience by offering useful, educational and entertaining information. Content that solves their problems or concerns.

When talking about a content plan examples for this type of marketing, it is essential to consider a solid strategy. A process that covers everything from initial research to distribution and results monitoring. 

As a first step, consider that each piece of content should be part of a larger scheme, attracting, engaging and nurturing your potential customers throughout their journey.




What is a Content Plan
A content plan is a compass that directs all content creation and activities to achieve specific goals. 

In digital marketing, it is essential to have a schedule of all the content that will be created and published. Thanks to the sample content plan, you can define when and on which platforms a publication will be made.

 Although often confused with content strategy, content plan has a more operational and detailed approach. 

While the strategy sets out the general objectives, the content plan draws up a precise route in which you prioritize and organize tasks and track the different processes.

The content plan is an important element within the marketing team, since it guarantees the proper allocation of resources by maintaining a clear vision of the short- and long-term content flow.

This means that it allows for constant and consistent publication across different digital platforms. 

It is important to note that content planning should not be limited to publishing or managing on a single platform. 

Whether it's images, videos, blogs or any other type of post, the content plan that includes it must be effective and adaptable to various platforms, from social networks to blogs.

Let's look at some of the platforms and tools that should be considered in a sample content plan.