Rich Media - What is it?
ecome familiar to recipients over the years, so advertisers taiwan telegram have begun looking for new solutions. Rich Media has come to the rescue. But what is Rich Media and what does it actually involve?
According to the most common definition of Rich Media , these are forms of digital advertising that have been "enriched" with additional elements that engage the recipient more and even allow them to interact with the message in some way.
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Most Common Rich Media Examples
Rich Media is a broad term that encompasses many different types of advertising messages. It is impossible to speak of a closed catalog of possible formats, because new, creative solutions are constantly emerging.
In practice, "enriched" advertising messages are most often animations and videos, but not only. Another interesting solution is RCS messages, which can be supplemented with, among other things, ready-made buttons with suggested answers. Contrary to appearances, the answer to the question of how to prepare an RCS campaign is not complicated, and it is still a novelty for many recipients and can be positively received.
How to use Rich Media in your business?
Once we move beyond the stage of obtaining information about what Rich Media is and creating our concept, it will be time to implement it. Various communication and marketing platforms can help transform the vision into reality.
An example of such a platform is mProfi, which allows you to easily order mass advertising mailing . We also organize RCS campaigns based on individual arrangements, so that they are appropriately tailored to the adopted target group and are characterized by maximum effectiveness.