You need to build what is known as a Buyer Persona .
Is your ideal buyer male or female?
How old are you?
What income level?
What do you do in your free time?
Do you have family?
Just like in the SIMS video game, you need to create a person who meets the physical and mental requirements of your ideal buyer.
I suggest you give it a name, so that it is easier for you to mentally materialize it.
Try to find out at what point in their daily life that Buyer Persona needs what you sell.
And if he doesn't need it, how do you think it could improve his life?
What problems are you going to solve for them?
It may seem absurd to you, but believe me when I tell you that this is essential for a product or service to sell well.
This phase could be compared to the empathy and problem definition phases of the design thinking process, in which an attempt is made to gain a deeper understanding of the target audience.
2.- Create a content calendar
What do I write about?
What else can I tell you about my philippines phone code product or service?
You've probably found yourself in front of the keyboard more than once because you don't know what to talk about; however, you know you should do it because you've read on hundreds of sites that creating content brings you closer to sales.
Well, just as in design thinking the phase of coming up with solutions is the most crucial, in content creation it is the phase of developing the editorial calendar .
Because?
Because this is when you have to define what topics you are going to write about and what keywords you are going to use.
Furthermore, you don't have to talk only about your product or service, but you can always address related topics that are also of interest to your Buyer Persona.
It may seem complicated, but once you get into the mind of your target audience, everything falls into place.
Let's say you sell Yoga retreats.
Well, all the content that is related to this will be of interest to your potential client: healthy habits, exercising the mind and body, benefits of contact with nature, etc.
There are endless possibilities to discuss around a specific topic, and with them, new opportunities to fit your product or service.