Image courtesy of Smart Strategy
Posted: Sun Dec 22, 2024 10:13 am
A fundamental part of Inbound Marketing is the Buyer Journey and the Buyer Persona . The first is the “buyer’s journey” and is based on the fact that when buyers search the web, they do so for three reasons:
Depending on the stage the buyer is in, you offer thement. And it is only at the decision stage that you talk about yourself and your product.
The Buyer Persona, on the other hand, is a semi-fictional representation of your ideal client based on real data that you can obtain by interviewing your current clients or by reviewing your industry data and some informed speculation about demographics, behavioral patterns, motivations, goals and challenges.
The great benefit of knowing your Buyer Persona very well and what stage of the Buyer Journey they are in is that you know where to go and what type of content they may need. This way, you don't waste time and effort offering something they aren't looking for.
What is Outbound Marketing?
Outbound marketing, in a nutshell, is traditional marketing. It is the marketing of radio and television commercials, print media ads and magazines. It is the marketing that laid the groundwork for product marketing for many years.
In today's digital world, Outbound Marketing is seen as those annoying banners that appear when you enter a website, or the product banners that you find positioned in a section of the news page of a media outlet. How can you determine that that person really likes or needs your product and that you are not bothering them?
Another way of presenting Outbound Marketing is Retargeting, which is when we sometimes search on Amazon for “accessories for LG G2”, for example, and then that advertising follows us around every page whatsapp number australia we visit. At times it usually goes unnoticed, but after a while it becomes a real nuisance.
The Outbound Marketing methodology, in a nutshell, is about interrupting what the potential client is watching, reading or listening to in order to talk to them about your product or service. There are many techniques that make up an Outbound Marketing strategy , such as cold calling, TV commercials, SPAM advertising, among others.
Image courtesy of Hubspot
Outbound Marketing focuses on the company and not on the consumer . Currently, focusing only on your company without thinking about what your Buyer Persona really needs is rowing in the opposite direction to success.
[Tweet “#OutboundMarketing focuses on the company and not the consumer.”]
Inbound Marketing vs Outbound Marketing: What are the differences?
The main difference between Inbound Marketing vs Outbound Marketing is that the former attracts customers and the latter looks for them .
Which of the two works better?
It is not a good marketing practice if you interrupt your audience with information that does not interest them and the numbers prove it. For example, Inbound Marketing gets more than 90% of clicks on the Internet, while Outbound Marketing only gets 10% of them.
Inbound Marketing is not only more consumer-friendly, but it also generates better results. According to Search Engine Journal , leads generated through Inbound Marketing cost 60% less than Outbound Marketing leads.
On the other hand, according to Hubspot, Inbound Marketing costs 62% less per potential customer than traditional outbound marketing. In addition, Inbound Marketing spends 61% less on costs per customer than companies that use outbound marketing.
Depending on the stage the buyer is in, you offer thement. And it is only at the decision stage that you talk about yourself and your product.
The Buyer Persona, on the other hand, is a semi-fictional representation of your ideal client based on real data that you can obtain by interviewing your current clients or by reviewing your industry data and some informed speculation about demographics, behavioral patterns, motivations, goals and challenges.
The great benefit of knowing your Buyer Persona very well and what stage of the Buyer Journey they are in is that you know where to go and what type of content they may need. This way, you don't waste time and effort offering something they aren't looking for.
What is Outbound Marketing?
Outbound marketing, in a nutshell, is traditional marketing. It is the marketing of radio and television commercials, print media ads and magazines. It is the marketing that laid the groundwork for product marketing for many years.
In today's digital world, Outbound Marketing is seen as those annoying banners that appear when you enter a website, or the product banners that you find positioned in a section of the news page of a media outlet. How can you determine that that person really likes or needs your product and that you are not bothering them?
Another way of presenting Outbound Marketing is Retargeting, which is when we sometimes search on Amazon for “accessories for LG G2”, for example, and then that advertising follows us around every page whatsapp number australia we visit. At times it usually goes unnoticed, but after a while it becomes a real nuisance.
The Outbound Marketing methodology, in a nutshell, is about interrupting what the potential client is watching, reading or listening to in order to talk to them about your product or service. There are many techniques that make up an Outbound Marketing strategy , such as cold calling, TV commercials, SPAM advertising, among others.
Image courtesy of Hubspot
Outbound Marketing focuses on the company and not on the consumer . Currently, focusing only on your company without thinking about what your Buyer Persona really needs is rowing in the opposite direction to success.
[Tweet “#OutboundMarketing focuses on the company and not the consumer.”]
Inbound Marketing vs Outbound Marketing: What are the differences?
The main difference between Inbound Marketing vs Outbound Marketing is that the former attracts customers and the latter looks for them .
Which of the two works better?
It is not a good marketing practice if you interrupt your audience with information that does not interest them and the numbers prove it. For example, Inbound Marketing gets more than 90% of clicks on the Internet, while Outbound Marketing only gets 10% of them.
Inbound Marketing is not only more consumer-friendly, but it also generates better results. According to Search Engine Journal , leads generated through Inbound Marketing cost 60% less than Outbound Marketing leads.
On the other hand, according to Hubspot, Inbound Marketing costs 62% less per potential customer than traditional outbound marketing. In addition, Inbound Marketing spends 61% less on costs per customer than companies that use outbound marketing.