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A business blog is usually an island within a company: There’s likely, not much measuring, so no one has any idea if it is generating any traffic, sales, or rankings. And yet, despite a lack of planning or measuring, there may be some good traffic coming. Blogging is a good way to achieve “aссidental rankings” (those you didn’t necessarily plan for) and discover more search-driven sales channels. But many business owners or marketing managers have no idea what their blogs are ranking for.


e’s no buying journey set up for someone who uk phone number list lands on a blog post. Clicks may come, but a blog remains an island. So, how can you include your blog in your overall marketing strategy to convert those clicks? Step 1: Identify your blog’s current rankings that may bring sales In other words, let’s see if there’s anything to worry about in the first place. Normally, the good old 20/80 rule works for blogs as well: About 20% of your content will be bringing 80% of your traffic.



So, you need to know what 20% of your blog content actually does bring traffic. Here’s a quick way to do that in Google’s Search Console: Navigate Performance > Create a filter to see all the pages that contain “blog” (or whatever domain or subdomain you have your blog at) and click on the “Pages” tab. The list is going to be sorted by the number of clicks your blog is driving. Don’t forget to use Moz Pro’s rank tracker to set up position monitoring of those pages that are driving organic traffic.