Stage 3 BOFU (Bottom of the Funnel)
Posted: Sun Dec 22, 2024 10:06 am
Decision or Sales: corresponds to the final segment of the funnel and therefore it is in this phase where you reach sales and new customers.
The more traffic you drive to your website, the more likely you are to increase your sales and achieve an effective digital marketing strategy.
How to define the stages of the Sales Funnel and user phone number identifier philippines behavior?
Once you start working on your Sales Funnel , you will be able to get to know your Buyer Persona better and you will have the opportunity to develop your own version of the sales funnel.
This way, you can define each stage according to your users' interactions and the campaigns you develop to promote your product or service.
To design your funnel you must know and understand the following terms:
Contact or Lead, a basic stage of the Sales Funnel
This is the user who arrives at your website or campaign without knowing much about your brand or product.
This contact could become your future client or simply stay in the first part of the funnel.
Prospect
This is the user who shows interest in your brand and who, after being contacted, is willing to continue to the next step in the sales process.
Qualified Prospect
This is, without a doubt, one of the most important stages, because this is when you get to know your potential client better.
This way, you can qualify them by knowing their financial availability, whether they saw value in your offer, and the need they have for your product.
Commitment
At this stage, the client agrees to continue with the sales process and the only thing left to do is finalize the details of the contract, such as payment terms and deadlines.
It is still possible that the engagement will end and not continue.
Transaction
It is the final stage where both parties have reached an agreement and the contract has been signed .
At this stage, the Sales Team must take care of the next step, which is to start with what is established in the contract.
The Funnel Leak
(The Leaky Funnel ) is a definition created by Hugh Macfarlane and refers to the fact that the Sales Funnel should focus on the Buyer Persona and not the seller.
The task of creating a Sales Funnel is not always easy, but it is an indisputable element in the creation of your digital marketing strategies . The reason is very simple.
If you don't define what your main objective is and the stage your Buyer Persona is in , none of your strategies will be successful, because you won't really understand the problem you can solve with your brand.
What are the benefits of creating a Sales Funnel to promote your brand and how does it influence your digital marketing strategy?
Constant monitoring of the sales process
The sales funnel allows you to closely observe and analyze the behavior of your users throughout your marketing campaign or strategy and thus evaluate what works and what doesn't.
Focus on the Buyer Persona
In the era of digital marketing, you must optimize your content and your strategies to the maximum. With this, I want to tell you that the most valuable thing you have is your Buyer Persona, that is why you must work for and with him, since thanks to him your conversion funnel will generate the expected sales.
The more traffic you drive to your website, the more likely you are to increase your sales and achieve an effective digital marketing strategy.
How to define the stages of the Sales Funnel and user phone number identifier philippines behavior?
Once you start working on your Sales Funnel , you will be able to get to know your Buyer Persona better and you will have the opportunity to develop your own version of the sales funnel.
This way, you can define each stage according to your users' interactions and the campaigns you develop to promote your product or service.
To design your funnel you must know and understand the following terms:
Contact or Lead, a basic stage of the Sales Funnel
This is the user who arrives at your website or campaign without knowing much about your brand or product.
This contact could become your future client or simply stay in the first part of the funnel.
Prospect
This is the user who shows interest in your brand and who, after being contacted, is willing to continue to the next step in the sales process.
Qualified Prospect
This is, without a doubt, one of the most important stages, because this is when you get to know your potential client better.
This way, you can qualify them by knowing their financial availability, whether they saw value in your offer, and the need they have for your product.
Commitment
At this stage, the client agrees to continue with the sales process and the only thing left to do is finalize the details of the contract, such as payment terms and deadlines.
It is still possible that the engagement will end and not continue.
Transaction
It is the final stage where both parties have reached an agreement and the contract has been signed .
At this stage, the Sales Team must take care of the next step, which is to start with what is established in the contract.
The Funnel Leak
(The Leaky Funnel ) is a definition created by Hugh Macfarlane and refers to the fact that the Sales Funnel should focus on the Buyer Persona and not the seller.
The task of creating a Sales Funnel is not always easy, but it is an indisputable element in the creation of your digital marketing strategies . The reason is very simple.
If you don't define what your main objective is and the stage your Buyer Persona is in , none of your strategies will be successful, because you won't really understand the problem you can solve with your brand.
What are the benefits of creating a Sales Funnel to promote your brand and how does it influence your digital marketing strategy?
Constant monitoring of the sales process
The sales funnel allows you to closely observe and analyze the behavior of your users throughout your marketing campaign or strategy and thus evaluate what works and what doesn't.
Focus on the Buyer Persona
In the era of digital marketing, you must optimize your content and your strategies to the maximum. With this, I want to tell you that the most valuable thing you have is your Buyer Persona, that is why you must work for and with him, since thanks to him your conversion funnel will generate the expected sales.