Monitor emerging platforms
Posted: Sat Jan 25, 2025 7:12 am
When it comes to discovering influencers, emerging platforms present interesting opportunities. Influencers on these platforms are often looking to establish their presence and may be more open to collaboration. If you identify these platforms early, you'll be able to establish partnerships before the competition catches up.
Platforms like TikTok and Clubhouse have rapidly gained popularity in recent times.
There are also niche platforms like Discord, often used by a tech community, which can be the right automotive mailing list channel to promote certain products.
Discord - build awareness about some products
Source: Discord.com
Research how influencers use these platforms to engage their audience. If you find individuals whose content resonates with your brand, consider reaching out for a potential collaboration before they become widely recognized.
Analyze cross-platform consistency
In today’s digital age, influencers often manage multiple social media platforms to engage their audience. Analyzing the consistency and reach across social media of an influencer’s message and their engagement levels on these platforms is crucial. It demonstrates their dedication and authenticity, ensuring they align perfectly with your campaign goals.
Look for influencers who maintain a consistent brand voice and interaction style across all platforms. A strong presence across all platforms indicates their commitment to consistently delivering value to their audience.
Look for unconventional influencers
Diversity in your selection of influencers can bring fresh perspectives and increase engagement. Don’t limit yourself to conventional industries; explore unconventional fields where passionate people create meaningful content. Scientists, artists, educators, and professionals in specialized industries can offer unique perspectives that will captivate your audience.
Collaborating with unconventional influencers can showcase your brand from unexpected angles, fostering intrigue and engagement. Make sure the influencer’s unconventional experience aligns with your campaign goals to create a harmonious partnership.
Platforms like TikTok and Clubhouse have rapidly gained popularity in recent times.
There are also niche platforms like Discord, often used by a tech community, which can be the right automotive mailing list channel to promote certain products.
Discord - build awareness about some products
Source: Discord.com
Research how influencers use these platforms to engage their audience. If you find individuals whose content resonates with your brand, consider reaching out for a potential collaboration before they become widely recognized.
Analyze cross-platform consistency
In today’s digital age, influencers often manage multiple social media platforms to engage their audience. Analyzing the consistency and reach across social media of an influencer’s message and their engagement levels on these platforms is crucial. It demonstrates their dedication and authenticity, ensuring they align perfectly with your campaign goals.
Look for influencers who maintain a consistent brand voice and interaction style across all platforms. A strong presence across all platforms indicates their commitment to consistently delivering value to their audience.
Look for unconventional influencers
Diversity in your selection of influencers can bring fresh perspectives and increase engagement. Don’t limit yourself to conventional industries; explore unconventional fields where passionate people create meaningful content. Scientists, artists, educators, and professionals in specialized industries can offer unique perspectives that will captivate your audience.
Collaborating with unconventional influencers can showcase your brand from unexpected angles, fostering intrigue and engagement. Make sure the influencer’s unconventional experience aligns with your campaign goals to create a harmonious partnership.