While the global launch will offer all users the ability to create short videos , the YouTube Shorts player has been available for viewing around the world since last September as an audience test, after which the switzerland number for whatsapp company claims it has surpassed 6.5 billion daily views . YouTube believes that its extensive content library and its network of creators, built over its more than 16-year history, gives it a competitive advantage in this fight to dominate short video. In this sense, it will have a potential audience equivalent to the millions of users that use the portal , as was the case with Instagram Reels .
Youtube Shorts
The goal of becoming the only video platform
The platform offers creators the ability to sample audio from all content on YouTube to include in Shorts , though long - form video creators can choose to block further use of sound from their videos . YouTube Shorts is integrated into the site’s regular platform , accessible on the main homepage and soon, via a separate tab in the mobile app. Here, users can edit existing videos , record new content continuously , or stitch together separate clips.
These content pods were 15 seconds or less in length during the original beta, but will now be extended to 60 seconds . This is a similar strategy to the one adopted by TikTok , which originally limited videos to 15 seconds before eventually extending to 3 minutes. Instagram Reels , meanwhile, can range in length from 15 to 30 seconds.
Currently, Youtube Shorts features include:
Add text at specific moments in the video.
Use audio from other long videos and Shorts.
Add subtitles automatically.
Record up to 60 seconds with the camera.
Add video clips from your phone's gallery or through recordings made with the device's camera.
Add basic filters for color correction (the platform has announced an expansion of filters soon).