How content marketing institute insights can help grow your business
Posted: Sat Jan 25, 2025 5:52 am
How does psychographic segmentation work? Psychographic segmentation relies heavily on big data. The large amount of data available for analysis is what makes it possible to create such an accurate and complete profile about customers. Data from purchase history, social networks, smartphones, among others, is collected. The great power of crossing this information favors intelligent analysis.
In political marketing, this is already a reality. Representatives architect data user list and candidates use data to send targeted messages to people who are still deciding who to vote for, for example. It is possible to find out which values buyers value most and communicate something to them based on that. In the commercial world, brands use systems capable of processing large masses of data in search of similar patterns.
These patterns are similar characteristics, within the factors we have already explored: lifestyle, social status, opinions, etc. So, companies can divide groups and direct actions to each of them. In a large campaign to promote a product, the company can draw up different communication plans for different groups. This way, it is possible to talk to everyone and ensure that they are interested in listening.
In political marketing, this is already a reality. Representatives architect data user list and candidates use data to send targeted messages to people who are still deciding who to vote for, for example. It is possible to find out which values buyers value most and communicate something to them based on that. In the commercial world, brands use systems capable of processing large masses of data in search of similar patterns.
These patterns are similar characteristics, within the factors we have already explored: lifestyle, social status, opinions, etc. So, companies can divide groups and direct actions to each of them. In a large campaign to promote a product, the company can draw up different communication plans for different groups. This way, it is possible to talk to everyone and ensure that they are interested in listening.