So, grab a pen and paper and describe your brand or service, focusing on that “je ne sais quoi” that sets it above the competition.
[Tweet “Focus on that “je ne sais quoi” that makes your brand stand out from the competition.”]
Once you are clear about why your product deserves to exist, then it is time to communicate this idea with a unique selling purpose or USP in the message and in each element that makes up your Landing Page.
Qualification
Caption
Reinforcement Phrases
Closing argument
The good thing is that you will project a clear expectation to your audience about what they will get on your Landing Page, and in this way they will be able to understand the usefulness of your offer, convincing them until they make the final purchase of the product.
You can offer downloads, personalized consultations or even a special discount to your audience. In this way, you will begin to cultivate a very powerful relationship with your Buyer Persona, where loyalty and connection with your brand will be total.
Don't forget that this can be one of the mistakes in the creation of your Landing Page that can lead to more losses than conversions, so find the meaning of that wonderful thing that your product can offer.
Mistake #5: The images and videos on your landing page are not original
You probably know the phrase “a picture is worth a thousand words” very well, and this is absolutely true. Don’t make the mistake of using any image or video you find on the web to fill a space on your Landing Page.
[Tweet “Don’t make the mistake of using any image or video you find on the web for your #LandingPage”]
If you want to build trust and empathy with your audience, respect them and treat them as they deserve with real visual content about what you offer.
In case you don't have quality images, invest a little in a good kuwait whatsapp numbers image bank, and add some design to it so that the images don't look one-size-fits-all.
Remember that you can create empathy with your Buyer Persona and allow them to identify with your product through a valuable and attractive image or video.
Avoid making these kinds of mistakes when creating your Landing Page! Just be strong, be sure of what you want and work constantly to achieve it.
Mistake #6:
Your campaign can attract a ton of leads to your page, and chances are they're not familiar with your product or service. That's why it's essential to tell them about the real benefits they'll get from what you offer.
Be careful! If you lie, you risk losing potential customers, because they will realize the deception and will not want to hear from you again.
Plus, they'll leave negative reviews about your misleading offer and the information will be available to anyone who reads it. So don't lie to them, and don't make these mistakes when creating your Landing Page!
It is very delicate to talk about something that is not real, since in the end the worst lie is the one you tell yourself. To avoid this happening, take a close look at the advantages that your brand has. How could it help your audience? How would it benefit your audience?
Don't just focus on talking about the features, also explain the details, and use testimonials that corroborate this information.