For example, the Brave web browser offers unique ways to engage with its audience, including new tab ads and additional privacy features like ad and number in philippines tracker blocking, making it an effective way to reach audiences who use ad blockers or prefer non-traditional search engines.
In the Brave browser, ads appear in the form of push notifications and news feeds, ensuring personalized advertising for users.
Advertising on smart TVs and other connected devices is becoming increasingly popular. It regularly appears on streaming platforms like Roku, game consoles, and Amazon Fire devices. The internet TV advertising market is expected to reach $42.4 billion by 2027 , surpassing mobile and desktop advertising.
Finally, I can't help but mention digital outdoor advertising .
This is all too obvious. Billboards, signs, and digital screens in public spaces remain an effective marketing tool.
Marketing Trend #4: Email Marketing — Betting on Loyalty
Return on investment (ROI) metrics in email marketing can vary depending on the niche.
Email marketing
However, this tool brings significant benefits to those who use it correctly, helping to increase brand awareness and build customer relationships.
Why is email marketing still relevant? It is a cost-effective, automated and effective way to reach your target audience. Email marketing is trusted by consumers! According to research, 60% of people consider email marketing their favorite method of receiving advertising .
And that's not all! Email marketing allows you to create a unique experience for each customer and develop it by offering relevant content that meets individual needs.