How to improve your personal brand on social media in 2023
Posted: Sun Dec 22, 2024 9:55 am
Improving your personal brand on social media is a task that requires a strategic vision and a certain discipline , but it is not an overly complex task and will undoubtedly help you improve your image as a professional, network and get the job you are looking for .
At Marketinet we are experts in social media management and, today in our blog, we give you some tips to improve your personal brand and thus achieve the professional goals you set for yourself.
Personal branding on social media
Define your goals
Social media is something that is very present in our lives taiwan telegram and in which most professionals have a presence to a greater or lesser extent . It is very likely that our presence has already lasted more than a decade. And, as a consequence, it is very common that we use them without setting clear objectives , and that the way in which we use them responds more to the different periods of our lives that we have gone through or to current objectives. This is a mistake if we want to enhance our personal brand in these communication channels.
Defining our objectives when using our social networks will allow us to choose which audience we want to reach, what type of content we want to publish, whether we want to combine professional use with personal use or keep these areas separate, etc.
So, as a first step, we recommend that you define your objectives, for which you can ask yourself questions like the following:
I want to network?
Do I want to reinforce my image as an expert on a topic?
Do I want to access job offers?
Find your niche
Personal branding on social media has become a relevant resource for almost any profession and, therefore, a large number of professionals turn to this channel to enhance their image. As a result, it is a very competitive sector in which it is increasingly difficult to stand out.
Therefore, it is advisable to choose an area in which you want to demonstrate “expertise” and design a content strategy based on the dissemination of information that reinforces the message that we are experts, and even opinion leaders, in that specific area.
To choose it, we recommend choosing a specific and limited niche within the area in which you are an expert and not limiting yourself to our profession in general. That is, for a lawyer specialized in horizontal property law, their strategy should focus on disseminating mainly (we recommend at least 70%) information about this specific law and not about the legal profession in general.
Creativity, key to success on social media
The key to success as a social media professional is to generate “engagement ,” a term with different definitions, but which ultimately reflects the fact that our followers are constant and proactive in their interactions with our social media profiles.
And the key to achieving this engagement is largely to rely on creativity . The more creative our content is , the more viral it will become, the better image it will convey and the more likely it will be to generate interactions.
At Marketinet we are experts in social media management and, today in our blog, we give you some tips to improve your personal brand and thus achieve the professional goals you set for yourself.
Personal branding on social media
Define your goals
Social media is something that is very present in our lives taiwan telegram and in which most professionals have a presence to a greater or lesser extent . It is very likely that our presence has already lasted more than a decade. And, as a consequence, it is very common that we use them without setting clear objectives , and that the way in which we use them responds more to the different periods of our lives that we have gone through or to current objectives. This is a mistake if we want to enhance our personal brand in these communication channels.
Defining our objectives when using our social networks will allow us to choose which audience we want to reach, what type of content we want to publish, whether we want to combine professional use with personal use or keep these areas separate, etc.
So, as a first step, we recommend that you define your objectives, for which you can ask yourself questions like the following:
I want to network?
Do I want to reinforce my image as an expert on a topic?
Do I want to access job offers?
Find your niche
Personal branding on social media has become a relevant resource for almost any profession and, therefore, a large number of professionals turn to this channel to enhance their image. As a result, it is a very competitive sector in which it is increasingly difficult to stand out.
Therefore, it is advisable to choose an area in which you want to demonstrate “expertise” and design a content strategy based on the dissemination of information that reinforces the message that we are experts, and even opinion leaders, in that specific area.
To choose it, we recommend choosing a specific and limited niche within the area in which you are an expert and not limiting yourself to our profession in general. That is, for a lawyer specialized in horizontal property law, their strategy should focus on disseminating mainly (we recommend at least 70%) information about this specific law and not about the legal profession in general.
Creativity, key to success on social media
The key to success as a social media professional is to generate “engagement ,” a term with different definitions, but which ultimately reflects the fact that our followers are constant and proactive in their interactions with our social media profiles.
And the key to achieving this engagement is largely to rely on creativity . The more creative our content is , the more viral it will become, the better image it will convey and the more likely it will be to generate interactions.