Participation fees at events as exhibitors represent

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Content available to the user 24/7. Unlike a trade show stand, a website is always open to establish a relationship with a potential customer. A trade show lasts only a few days with limited hours.

An inbound marketing strategy allows the user to hospital mailing email list visit our virtual stand and ask any questions they may have at any time, multiplying the options for obtaining leads.
As you can see, many elements of your traditional trade show marketing strategy can easily be converted to the digital world.

Just like your booth, there needs to be value in getting visitors to spend time on your website. Promotions, free content and guides, a blog full of interesting posts, product demonstrations, queries answered immediately, opportunities for visitors to dig deeper, etc. This valuable content will not only be appreciated by your leads but by Google’s algorithm, which will push you up the results page.

Uncertainty about when trade shows will return doesn't have to mean uncertainty for your business. Although the world has slowed down, marketing and lead generation efforts are growing faster than ever. Don't let your company fall behind and accelerate your digital marketing strategy . At Bannister Global we have been working on inbound marketing strategies for years and we can advise you to achieve all your goals.