Inbound vs Outbound sales: which model can I use to generate more sales?

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With recent changes in consumer behavior, companies' Marketing and Sales departments have to adapt to new ideas.

Inbound and outbound are common terms in Digital Marketing . With recent changes in the behavior of target audiences, marketing and sales departments of companies had to adapt to new ideas to sell products or services.

To understand this, we can think of a sale that was made about 20 years ago. To buy a television, for example, it was necessary to go to a physical store and speak to a salesperson, who knew everything about the different models.

In the information age, it is not necessary to leave home to obtain information or to buy. A simple Google search and we can compare prices of various models in different stores. Therefore, it is not surprising that the way we shop has undergone many changes.

In this blog we will talk about how the Inbound and Outbound concepts egypt whatsapp resource are applied to the sales area , and with which of them you can achieve more results.

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Inbound Sales
Inbound sales is a sales methodology derived from Inbound Marketing , which aims to attract attention, attract users to the company's website or blog and generate more qualified leads or contacts ready to buy. Contacts that are sent to the sales team.

The goal is to ensure that your audience already has context about the company and knows what it offers, capturing attention and generating trust . This way, sellers will have more effective lists of potential clients.

Thanks to the way the Internet is used today, Inbound has the advantage of reaching people anywhere in the world. And this is where another key word comes in to better understand this methodology.

Inbound Sales is related to the term “Inside Sales” or internal sales, which means that you can sell to any part of the world, without depending on going from office to office.

In most companies, both terms, Inside and Inbound Sales, work together.

Unlike more traditional marketing methods, which force the sale of products and services, in Inbound Marketing the public has more freedom to search for companies.

It also makes the sales team more productive, as they do not need to come into contact with people who have no interest in what the company offers.

The sales team then receives key information: contact details, profile and interests, based on the content consumed and the pages consulted by the people. In this way, the Sales Team can prepare to provide more appropriate service , offering a service focused on the problem that the person wants to solve and the offer they have to make.

In addition to the information coming from the marketing team, the salesperson can review the social networks of the interested people or Leads, their profile on Linkedin and the company website to look for other relevant data. When they talk, the salesperson will finally be able to guide the conversion based on the information he has.

Inbound sales are therefore more consultative and require user qualification processes for prospects . With a salesperson who knows the reality of leads, their effort will be to help you with personalized information for each need, information that is usually not found on the Internet.