Top 5 B2B Marketing Trends for the New Normal

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Following the Covid-19 crisis , most of the world is entering a completely different phase, called by various media as the 'new normal'. These changes are not foreign to B2B marketing , as it will not be the same as we knew it either.

We are all facing great challenges in this founder email list post-Covid stage , as many companies must digitize their structure to take a step forward within a new ecosystem, where the barriers between the physical and the virtual have been noticeably diluted.

B2B must generate differential values ​​in markets that are increasingly focused on commodities , with a strategy that helps us strengthen our position against competitors and gives us increasingly professional solutions so that companies get used to closing sales with new clients, whom they would not have met without the opportunity to have adequate tools in the digitalization strategy .

It is necessary to update and follow the steps that the market demands through five trends that most experts recommend taking into account in order not to be dragged out of what the near future requires: Google has confirmed that its algorithm takes into account positive reviews and ratings for local positioning , so a large number of comments can place you in a better position within Google results, even if there are other companies that are located closer to the user at the time of the search.