There are several digital media planning models that can be adopted by the company. The important thing is that it gathers all the necessary information for the team responsible for marketing. With this in mind, points that cannot be missed in a digital media plan are:
Diagnosis of the client's business;
Briefing;
Strategies that will be executed;
Action schedule;
Proposal;
Implementation of actions;
Presentation of results.
When hiring a digital agency, the company will hold initial meetings with your team and define what your company's demand objectives are. Then, they will present the proposals and actions, along with the schedule.
The expected results will be analyzed periodically and belize whatsapp data presented to the company. New strategies and changes can be defined together.
How to do it?
After all, how can you do good media planning in practice?
Market analysis
To carry out digital media planning, a broad study is carried out on the company's segment of activity. This will be the first step to be taken, before any decision on actions is made.
With this analysis, it will be possible to verify which communication channels this sector of companies uses most, the language they use, how often they use the networks, the type of content they provide, etc.
In other words, we will investigate what companies in the same sector (competitors or not) do online and what works and what doesn't. This action will help define the first strategies that can be used.
Audience identification
To make a decision about which channels and languages to use, it is essential to conduct an audience analysis. This means you need to identify the habits of your company's customers (or potential customers), where they are and what they like.
This is a key factor in achieving success and good returns on campaigns. By planning, this factor will be assessed by the agency and you will be able to get to know your audience better (which will also help in other aspects of the relationship).
Channel definition
Many companies create profiles on all the social media platforms available, but they don’t analyze whether these channels are relevant to their company. If you work in a B2B segment, it may be more interesting to work with a LinkedIn page than a Facebook page, for example.
Therefore, the choice of channels to be used in the digital environment must be made very carefully and always in line with the final objective of the plan. Relying on a company that already has expertise in Digital Marketing helps a lot with this issue. After all, they usually already have experience with what works for each sector and what doesn't.
Goal setting
Defining goals and objectives to be achieved is essential for any marketing strategy. Sometimes, a company enters the digital media and does not know exactly why it is there or what it wants to achieve with that digital presence.