LTV in Gambling - How to Calculate and Increase: Let's Find Out Together
Posted: Thu Jan 23, 2025 8:26 am
The ideal client for any business is the client who returns to the product (be it a cafe near home, a car dealer, a smartphone manufacturer or a casino site) with a certain frequency. Profit at the moment is good, but in this case the company must constantly generate new clients. And this is the cost of money, time, and the cost of specialists. In the context of iGaming turkey telegram mobile phone number list products, it is believed that more than half of the total NGR and GGR for any product is generated by less than 20% of its client base. These are the so-called VIP players, or high rollers.
This is not only because they place large bets. VIPs and high rollers, and along with them fans devoted to a particular product/products, come to the casino or bookmaker again and again for various reasons. These reasons influence the fact that one client, even with minimal bets, can bring in tens of times more in the long term than the average depositor.
This is not only because they place large bets. VIPs and high rollers, and along with them fans devoted to a particular product/products, come to the casino or bookmaker again and again for various reasons. These reasons influence the fact that one client, even with minimal bets, can bring in tens of times more in the long term than the average depositor.